Staff Were Busy.
The Phone Rang.
The AI Answered.
Jordan had been living with chronic knee pain for three years (the result of a torn ACL that never fully stabilised). When he finally called NorthVill, every staff member was occupied. The AI answered, understood his condition, educated him on his options, booked his assessment, and scheduled three follow-up touchpoints before the call ended.
Three Years of Pain.
One Phone Call.
Finally an Answer.
Jordan is 31. He played recreational football until three years ago when he tore his ACL. The surgery went well (technically). But the pain never fully left. A dull ache most days, sharp when climbing stairs, unstable on uneven ground. He'd tried physio, rest, and anti-inflammatories. Nothing held.
This morning he finally called NorthVill. The front desk was occupied. The phone rang three times, and the AI picked up.
“I expected to leave a voicemail. Instead I got a full explanation of why my knee was still hurting, and left with an appointment booked.”
— Jordan, after his call with NorthVill AI
The Staff Were Occupied.
All of Them.
A couple was checking in at the front desk: insurance card out, mid-process, the receptionist couldn't break away
Dr. Patel was in Treatment Room 1, mid-adjustment: not to be disturbed
A billing query from the morning was still open on the screen, needing a callback before noon
Jordan's call came in. The phone rang three times. Nobody was free.
What Was at Stake
3 years
Jordan had been living with this pain before he finally picked up the phone and called a chiropractor
1 call
unanswered was all it would take to lose him, and he wouldn't have tried again for months [1]
Ongoing Care
Patients who commit to continued care avoid the setbacks and more expensive treatment that come from abandoning a plan early [2]
“The window between ‘finally decides to call’ and ‘puts the phone down for good’ is about 30 seconds.”
Watch Jordan's Call, Live
Press Play to follow Jordan through the full call, from first question to booked appointment. Or type your own questions to explore how the AI handles chronic sports injury inquiries.
Incoming Call — Diverted to AI
Staff occupied · Mid-morning · Chronic knee pain (ACL history)
The AI Books It.
No Hold Music. No Callback.
After the call, Jordan can also book directly through NorthVill's website, picking his appointment type, date, time, and confirming his details in under two minutes.
The AI Keeps Following Up.
So Jordan Keeps Coming Back.
After booking, Jordan enters an automated lifecycle. A reminder before his visit. A check-in after. A recall 30 days later, each one personalised to his ACL condition.
Six Things. One Call.
Zero Staff Required.
ACL Education
Explained how a torn ACL leads to chronic pain through muscle compensation patterns, before Jordan even asked. He arrived informed, not anxious.
Symptom Triage
Asked targeted questions about instability, swelling, and stair pain to build a clinical picture and confirm the condition was treatable without escalation.
First Visit Walkthrough
Explained exactly what happens at the assessment: biomechanical analysis, gait review, and same-day soft tissue treatment, setting clear expectations.
Appointment Booked
Offered three time slots, confirmed Thursday at 10am, and prompted Jordan to bring his MRI, reducing intake friction before he arrived.
Reminders Scheduled
A confirmation text, a 24-hour reminder, a post-visit check-in, and a 30-day recall, all triggered automatically from the booking.
Zero Staff Involvement
The entire call (triage, education, booking, and follow-up setup) happened while the team was fully occupied with other patients.
3 yrs
Jordan Had Been Suffering
< 6 min
From Call to Booked
3
Automated Follow-Ups Scheduled
0
Staff Members Needed
“The patients who need you most are often the ones who have waited the longest. When they finally call, you have one chance to catch them. An AI that answers, educates, and books, every time, means you never miss that moment.”
Enomis Digital Studio · Scenario 7
There Are Jordans Calling
Your Practice Right Now
Patients with complex, long-term conditions don't just need an appointment: they need to feel understood before they ever walk through the door. An AI that educates, empathises, and books gives you that edge 24 hours a day.
Citations
[1] Chu EYT, Chu ECP. "The Potential of Chatbot in Chiropractic Practice." J Contemp Chiropr. 2023;6:72-78.
[2] Miller HD. "Patient-Centered Payment for Care of Chronic Conditions." J Ambulatory Care Manage. 2023;46(2):89-96.